Loaded NachosA familiar St. Louis establishment came to us to launch a new fast-casual restaurant concept, serving multitudes of nachos from different cuisines. They asked us to create a brand and interior design that was based on the fun, delicious, stack-able dish.
Identity + Interior + Web Design / Atomicdust / 2020
Team: Rosie Linhares Furrer, Julie Rechtien, Mike Spakowski, Erika Cruse
Loaded's colorful, loud, cheeky brand is expressed in every brand expression and in the physical space. Slanted, stacked text matches the nachos being served and their ingredients.
For this brand to be successful, every part of the experience needed to be eye-catching and shareable on social media to draw in diners and keep them coming back.
